BBC Two, 4 x 60' Series by award-winning film-maker Adam Curtis about Freud, psychoanalysis, public relations and capitalism.
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Adam Curtis' acclaimed series examines the rise of the all-consuming self against the backdrop of the Freud dynasty.
To many in both politics and business, the triumph of the self is the ultimate expression of democracy, where power has finally moved to the people. Certainly the people may feel they are in charge, but are they really? The Century of the Self tells the untold and sometimes controversial story of the growth of the mass-consumer society in Britain and the United States. How was the all-consuming self created, by whom, and in whose interests?
[Internet Movie DataBase]
episode one
Happiness Machines
The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freud's ideas to manipulate the masses. He showed American corporations how they could make people want things they didn't need by systematically linking mass-produced goods to their unconscious desires.
episode two
The Engineering of Consent
The programme explores how those in power in post-war America used Freud's ideas about the unconscious mind to try and control the masses.
episode three
There is a Policeman Inside All Our Heads: He Must Be Destroyed
In the 1960s, a radical group of psychotherapists challenged the influence of Freudian ideas in America. They were inspired by the ideas of Wilhelm Reich, a pupil of Freud's, who had turned against him and was hated by the Freud family. He believed that the inner self did not need to be repressed and controlled. It should be encouraged to express itself.
episode four
Eight People Sipping Wine in Kettering
This episode explains how politicians on the left, in both Britain and America, turned to the techniques developed by business to read and fulfil the inner desires of the self.
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